2026 年 3 月，福建长乐印染行业协会正式发布通知，自 3 月 5 日起全区域印染加工费统一上调 500-1000 元 / 吨，此次涨价源于染料、化工助剂、供热蒸汽等核心生产要素价格大幅上涨，染料关键中间体 “还原物” 涨幅更是高达 300%，叠加化纤原料、海运运费上涨影响，纺织印染产业链成本压力全面爆发。这波涨价潮直接传导至酒店布草行业，作为布草生产的核心环节，印染成本占比高，染费上调让布草生产企业利润被大幅挤压，且成本压力持续向下游酒店端渗透，成为酒店布草采购、运营环节的新挑战，行业整体面临成本抬升的严峻考验。

　　In March 2026, the Fujian Changle Printing and Dyeing Industry Association officially issued a notice that the printing and dyeing processing fees in the entire region would be uniformly increased by 500-1000 yuan/ton from March 5th. This price increase was due to a significant increase in the prices of core production factors such as dyes, chemical additives, and heating steam. The key intermediate of dyes, "reducing materials," increased by as much as 300%. Coupled with the impact of rising chemical fiber raw materials and shipping costs, the cost pressure on the textile printing and dyeing industry chain erupted across the board. This wave of price increases is directly transmitted to the hotel linen industry. As the core link of linen production, printing and dyeing costs account for a high proportion. The increase in dyeing fees has greatly squeezed the profits of linen production enterprises, and cost pressure continues to penetrate downstream hotels, becoming a new challenge for hotel linen procurement and operation. The industry as a whole is facing a severe test of rising costs.

　　一、印染费涨价对酒店布草行业的多重影响（一）布草生产企业利润承压，中小厂家生存难度加剧印染费上调叠加上游原料价格上涨，让酒店布草生产企业的综合生产成本整体抬升 15%-20%，而行业内同质化竞争激烈，布草产品难以快速提价，企业只能被迫消化部分成本，利润空间被大幅压缩。同时行业马太效应加剧，拥有上游染料、面料配套能力的大型布草企业，能通过供应链整合控制成本，甚至借机扩大市场份额；而缺乏议价能力的中小布草厂家，既面临上游印染、原料端的成本上涨，又难以向下游酒店转嫁压力，接单即亏损、不接单则流失客户的两难局面凸显，生存考验空前。

　　1、 The multiple impacts of the increase in printing and dyeing fees on the hotel linen industry: (1) The profit pressure on linen production enterprises has intensified, making it difficult for small and medium-sized manufacturers to survive. The increase in printing and dyeing fees, coupled with the rise in upstream raw material prices, has caused the overall production cost of hotel linen production enterprises to rise by 15% -20%. However, the homogenization competition in the industry is fierce, making it difficult for linen products to quickly increase prices. Enterprises can only be forced to absorb part of the costs, and their profit margins are greatly compressed. At the same time, the Matthew effect in the industry is intensifying, and large linen enterprises with upstream dye and fabric matching capabilities can control costs through supply chain integration and even take the opportunity to expand market share; However, small and medium-sized linen manufacturers lacking bargaining power not only face rising costs in upstream printing and dyeing and raw material ends, but also find it difficult to transfer pressure to downstream hotels. The dilemma of accepting orders at a loss and not accepting orders at the expense of losing customers is highlighted, and the survival test is unprecedented.

　　（二）酒店布草采购成本攀升，采购决策更趋谨慎染费上涨直接推高床单、被套、毛巾、浴袍等各类布草产品的出厂价，对于酒店而言，布草作为高频采购的核心客房用品，采购成本随之一路走高，尤其是中小酒店、民宿，布草采购预算有限，成本上涨进一步压缩了运营利润。同时，布草价格呈现 “一天一个价” 的波动状态，酒店布草采购的不确定性增加，原本的采购计划被打乱，部分新开业酒店因布草涨价，采购成本较原计划增加数万元，企业不得不重新调整采购预算与策略。

　　（2） The cost of purchasing hotel linens has risen, and procurement decisions have become more cautious. The increase in dyeing fees has directly pushed up the ex factory prices of various linen products such as bed sheets, duvet covers, towels, bathrobes, etc. For hotels, linens, as the core room supplies for high-frequency procurement, have seen their procurement costs increase. Especially for small and medium-sized hotels and homestays, the budget for linen procurement is limited, and the cost increase further compresses operating profits. At the same time, the price of linen presents a fluctuating state of "one price per day", and the uncertainty of hotel linen procurement increases. The original procurement plan is disrupted, and some newly opened hotels have increased their procurement costs by tens of thousands of yuan compared to the original plan due to the rise in linen prices. Enterprises have to readjust their procurement budgets and strategies.

　　（三）布草行业供应链稳定性受挑战，交付周期或被拉长此次印染企业 “抱团涨价” 是应对成本危机的无奈之举，而印染环节作为布草生产的关键工序，其价格调整与生产节奏直接影响布草供应链。部分印染企业因成本压力调整生产计划，叠加纺织行业整体生产要素紧张，布草生产的交付周期可能被拉长，酒店布草的应急补货、批量定制需求难以快速响应，对布草供应商的供应链整合能力与交付效率提出更高要求。

　　（3） The stability of the supply chain in the linen industry is challenged, and the delivery cycle may be extended. The "group price increase" of printing and dyeing enterprises is a helpless measure to cope with the cost crisis. As a key process in linen production, the price adjustment and production rhythm of the printing and dyeing process directly affect the linen supply chain. Due to cost pressures, some printing and dyeing enterprises have adjusted their production plans, coupled with the overall tight production factors in the textile industry. The delivery cycle of linen production may be extended, and emergency replenishment and bulk customization needs for hotel linen may be difficult to respond quickly. This places higher demands on the supply chain integration ability and delivery efficiency of linen suppliers.

　　二、酒店布草行业上下游的破局应对策略

　　2、 Strategies for Dealing with Upstream and Downstream Breakthroughs in the Hotel Linen Industry

　　（一）布草生产企业：降本增效 + 产品升级，化解成本压力整合供应链，锁定核心成本：与优质印染企业建立长期战略合作，通过签订长约锁定印染加工价格，减少现货采购带来的价格波动风险；同时整合面料、染料等上游资源，批量采购降低原料成本，提升供应链的稳定性与议价能力。

　　（1） Cloth production enterprises: reduce costs and increase efficiency+product upgrades, resolve cost pressures, integrate supply chains, lock in core costs: establish long-term strategic cooperation with high-quality printing and dyeing enterprises, lock in printing and dyeing processing prices through signing long-term contracts, and reduce price fluctuation risks caused by spot procurement; Simultaneously integrating upstream resources such as fabrics and dyes, bulk purchasing reduces raw material costs, and enhances the stability and bargaining power of the supply chain.

　　优化产品结构，发力差异化、功能性布草：减少低附加值、同质化的普通布草生产，集中资源开发高附加值产品，如适配酒店康养需求的防霉抑菌布草、夏季刚需的瞬间凉感布草、耐洗耐用的抗皱布草等，通过产品功能升级提升议价能力，用附加值覆盖上涨的成本；同时结合酒店需求，开发涤棉、混纺等替代性材质布草，在不影响使用体验的前提下降低原料成本。

　　Optimize product structure, focus on differentiation and functional linen: reduce the production of low value added and homogeneous ordinary linen, concentrate resources on developing high value added products, such as anti mold and antibacterial linen suitable for hotel health and wellness needs, instant cooling linen for summer needs, durable anti wrinkle linen that is washable, etc., enhance bargaining power through product function upgrades, and cover rising costs with added value; At the same time, in combination with hotel needs, develop alternative materials such as polyester cotton and blended fabrics to reduce raw material costs without affecting the user experience.

　　深挖内部潜力，提升生产效率：通过技术改造优化生产工艺，降低布草生产的次品率与能耗，比如采用自动化设备减少人工成本，优化印染工序提升面料利用率；同时推行精细化管理，对客户进行分类筛选，聚焦效率高、需求稳定的酒店客户，提升服务效率，从内部消化部分成本压力。

　　Deeply tap into internal potential and improve production efficiency: optimize production processes through technological transformation to reduce the defect rate and energy consumption in linen production, such as using automated equipment to reduce labor costs, optimizing printing and dyeing processes to improve fabric utilization; At the same time, we will implement refined management, classify and screen customers, focus on hotel customers with high efficiency and stable demand, improve service efficiency, and internally digest some cost pressures.

　　升级产品耐用性，降低酒店后续损耗：针对酒店布草高频洗涤的特点，生产耐磨损、抗缩水的布草产品，比如在毛巾边角增加耐磨面料，采用预缩处理工艺控制布草缩水率，延长布草使用周期，既提升产品竞争力，又能为酒店降低布草更换成本，实现供需双赢。

　　Upgrade product durability and reduce subsequent wear and tear in hotels: Based on the high-frequency washing characteristics of hotel linens, we produce wear-resistant and anti shrinkage linen products. For example, we add wear-resistant fabrics at the corners of towels and use pre shrinking treatment technology to control the shrinkage rate of linens, extending their service life. This not only enhances product competitiveness but also reduces the cost of linen replacement for hotels, achieving a win-win situation between supply and demand.

　　（二）酒店端：科学调整采购策略，控成本保品质

　　（2） Hotel side: Scientifically adjust procurement strategies, control costs and ensure quality

　　优选供应链能力强的布草供应商：摒弃 “只看低价” 的粗放采购模式，选择拥有自有布草工厂、能整合印染产业链的供应商，这类企业能更好地控制成本与品质，避免因低价导致的布草掉色、起球、缩水等问题；同时优先考察能提供 “一站式” 采购的供应商，覆盖布草、客房耗品等全品类，减少多供应商对接的管理成本，提升采购效率。

　　Preferred linen suppliers with strong supply chain capabilities: abandon the extensive procurement model of "only looking at low prices" and choose suppliers with their own linen factories that can integrate the printing and dyeing industry chain. Such enterprises can better control costs and quality, and avoid problems such as fading, pilling, and shrinkage of linen caused by low prices; At the same time, priority should be given to suppliers who can provide "one-stop" procurement, covering all categories such as linen and room consumables, reducing the management cost of multiple supplier docking and improving procurement efficiency.

　　灵活调整采购方式，锁定合理价格：对于常规刚需布草，采用 “批量采购 + 长约合作” 的方式，与供应商签订长期供货协议，锁定采购价格，避免价格持续上涨带来的成本风险；对于特色定制布草，如带酒店 LOGO 的枕套、浴袍，选择支持小批量柔性定制的供应商，在凸显品牌特色的同时，控制定制成本。

　　Flexibly adjust procurement methods and lock in reasonable prices: For regular essential linen, adopt a "bulk procurement+long-term contract cooperation" approach, sign long-term supply agreements with suppliers, lock in procurement prices, and avoid cost risks caused by continuous price increases; For customized fabrics with unique features, such as pillowcases and bathrobes with hotel logos, choose suppliers that support small batch flexible customization to highlight brand characteristics while controlling customization costs.

　　优化布草配置与管理，降低运营损耗：在不影响客人入住体验的前提下，优化布草功能配置，去掉非必要的附加功能，提升产品性价比；同时加强酒店布草的日常洗涤与管理，采用自动化洗涤设备提升清洗效率、降低洗涤成本，通过规范操作减少布草洗涤损耗，延长布草使用寿命，从运营端降低布草的综合使用成本。

　　Optimize linen configuration and management to reduce operational losses: optimize linen function configuration without affecting guest check-in experience, remove unnecessary additional functions, and improve product cost-effectiveness; At the same time, strengthen the daily washing and management of hotel linens, adopt automated washing equipment to improve cleaning efficiency and reduce washing costs, reduce linen washing losses through standardized operations, extend the service life of linens, and reduce the comprehensive use cost of linens from the operational end.

　　分批次调整布草采购，规避价格波动风险：针对布草价格波动的现状，避免一次性大批量采购，根据酒店入住率与布草损耗情况分批次采购，同时预留一定的布草库存，应对突发的价格上涨与补货需求，保障酒店正常运营。

　　Batch adjustment of linen procurement to avoid price fluctuation risks: In response to the current situation of linen price fluctuations, avoid one-time large-scale procurement. Purchase in batches based on hotel occupancy rates and linen wear and tear, while reserving a certain amount of linen inventory to cope with sudden price increases and replenishment needs, ensuring the normal operation of the hotel.

　　三、行业趋势：成本倒逼酒店布草行业向高质量升级

　　3、 Industry trend: Cost pressures hotel linen industry to upgrade to high quality

　　此次印染费涨价潮虽让酒店布草行业短期承压，但也成为行业转型升级的契机，低附加值、同质化的布草产品将逐渐被市场淘汰，行业整体向品质化、功能性、精细化方向发展。一方面，布草生产企业将更加注重产品研发与供应链整合，通过技术创新与产品升级提升核心竞争力；另一方面，酒店端的采购理念也将从 “低价优先” 转向 “品质 + 性价比” 优先，更加看重布草的耐用性、功能性与供应商的服务能力。

　　Although the recent increase in printing and dyeing fees has put short-term pressure on the hotel linen industry, it has also become an opportunity for industry transformation and upgrading. Low value-added and homogeneous linen products will gradually be eliminated by the market, and the industry as a whole will develop towards quality, functionality, and refinement. On the one hand, linen production enterprises will pay more attention to product research and development and supply chain integration, and enhance their core competitiveness through technological innovation and product upgrades; On the other hand, the procurement concept of the hotel side will also shift from "low price priority" to "quality+cost-effectiveness" priority, placing more emphasis on the durability, functionality, and service capabilities of the suppliers of the linen.

　　同时，酒店布草行业上下游的 “抱团取暖” 将成为常态，布草生产企业、印染企业与酒店之间的合作将更加紧密，通过建立长期稳定的合作关系，共同分担成本压力、化解市场风险。未来，具备供应链整合能力、产品创新能力与优质服务能力的布草企业，将在行业竞争中占据主导地位；而酒店通过科学的采购与运营管理，也能在控制成本的同时，保障布草品质与客人入住体验，实现行业上下游的共赢发展。

　　At the same time, the "group heating" of the upstream and downstream of the hotel linen industry will become the norm, and the cooperation between linen production enterprises, printing and dyeing enterprises, and hotels will become closer. By establishing long-term stable cooperative relationships, they can jointly share cost pressures and resolve market risks. In the future, linen enterprises with supply chain integration capabilities, product innovation capabilities, and high-quality service capabilities will dominate the industry competition; Through scientific procurement and operational management, hotels can also ensure the quality of linens and guest experience while controlling costs, achieving a win-win development for both upstream and downstream industries.