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酒店价格战白热化:共享布草成 “香饽饽”

时间:2025-10-20 来源:http://www.jnadx.com/

  2025年酒店市场持续火爆,全年新增酒店1.1万家,新增客房规模约30万间。十一旅游市场火爆繁荣的背景下,酒店行业仍存在着危机。同业化竞争、价格战成为酒店老板谈论最多的话题。在此背景下,如何控制成本便是酒店需要解决的首要问题。

  The hotel market will continue to be booming in 2025, with 11000 new hotels and approximately 300000 new guest rooms added throughout the year. Against the backdrop of the booming tourism market during the National Day holiday, the hotel industry still faces a crisis. Inter industry competition and price wars have become the most talked about topics among hotel owners. In this context, how to control costs is the primary issue that hotels need to address.5785c763-0737-4346-bdff-7f1ece607ad1

  共享布草模式的横空出世,能够完美的解决酒店客户的痛点,极大的降低酒店的布草成本,近年来取得了超快速的发展。酒店通过使用共享布草,采购0成本,同时还可以节约20%使用成本。

  The emergence of the shared linen model can perfectly solve the pain points of hotel customers and greatly reduce the cost of linen in hotels. In recent years, it has achieved rapid development. By using shared linens, hotels can purchase at zero cost and also save 20% on usage costs.

  酒店越是白热化竞争,共性布草的优势越明显。

  The more intense the competition in hotels, the more obvious the advantages of common linens become.

  核心原因:共享布草模式与酒店困境的高度适配

  Core reason: High adaptability of shared linen mode to hotel challenges

  当酒店生意不好时,核心痛点从 “如何提升营收” 转向 “如何活下去”,即严格控制成本、保证基础服务质量并提升运营效率。共享布草恰好从这四个维度提供了解决方案。

  When the hotel business is not doing well, the core pain point shifts from "how to increase revenue" to "how to survive", that is, strictly controlling costs, ensuring basic service quality, and improving operational efficiency. Shared linens provide solutions from these four dimensions.

  1、大幅降低采购成本

  1. Significantly reduce procurement costs

  传统模式下,酒店需一次性投入大量资金采购布草(床单、被套、毛巾等),这构成了一笔不小的固定成本。共享模式下,酒店无需采购,可以将原有的采购款用于开拓市场,提高客户满意度。

  In the traditional mode, hotels need to invest a large amount of money in purchasing linens (bed sheets, duvet covers, towels, etc.) at once, which constitutes a considerable fixed cost. In the sharing mode, hotels do not need to make purchases and can use the original purchase funds to expand the market and improve customer satisfaction.

  2、可降低20%使用成本

  2. Can reduce usage costs by 20%

  传统模式下布草的日常管理(清点、储存)、洗涤、以及损耗和更新换代,都需要酒店投入大量成本,而共享布草则无以上成本,甚至不用单独设置布草间和管理人员。综合计算,可以节约20%的使用成本。

  In the traditional mode, the daily management (counting, storage), washing, loss and replacement of linens require hotels to invest a lot of costs, while shared linens have no such costs, and even do not require separate linen rooms and management personnel. By comprehensive calculation, it can save 20% of usage costs.

  3、按次收费

  3. Pay per use

  共享布草采用按次收费的模式(只有旅客使用才收费),在酒店淡季的情况下,能够降低布草使用成本,避免酒店淡季的布草闲置。灵活的可变成本,这对于现金流紧张的酒店而言至关重要。

  Shared linens adopt a pay per use model (only charged for guest use), which can reduce the cost of linen usage during the hotel's off-season and avoid idle linen during the off-season. Flexible variable costs are crucial for hotels with tight cash flow.

  4、布草周转率稳定性与服务稳定性

  4. Stability of linen turnover rate and service stability

  布草周转不受开房率影响。酒店客户开房率时,公司的大数据系统将自动降低酒店的布草配比。例如由标准床位:布草的1:3,降低为1:2,多余的布草将调配给其他酒店使用。对于布谷鸟公司来说,布草的整体周转率仍维持在较高的水平,进而为酒店提供成本更低的服务。

  The turnover of linen is not affected by the occupancy rate. When hotel customers open rooms, the company's big data system will automatically reduce the hotel's linen ratio. For example, if the standard bed ratio of 1:3 linen is reduced to 1:2, the excess linen will be allocated to other hotels for use. For cuckoo company, the overall turnover rate of linens remains at a high level, thereby providing hotels with lower cost services.

  同时,布谷鸟公司自有大型洗涤基地能保证布草的洁净度和柔软度,比小型洗涤厂或酒店自洗更稳定。  对比:传统自购vs共享布草模式

  At the same time, cuckoo company has its own large washing base to ensure the cleanliness and softness of the linen, which is more stable than small washing plants or hotel self washing. Comparison: Traditional self purchase vs shared linen model

  总而言之,共享布草的发展是市场选择的结果,它通过专业化分工和商业模式创新,为酒店行业,特别是在经营压力较大的时期,提供了一种更具经济性和效率的运营方案。布谷鸟公司作为共享布草赛道的领军者,将继续发挥引领作用,进一步为酒店客户提供更好的服务,协助酒店客户在当前的市场环境下立于不败之地。

  In summary, the development of shared linens is the result of market selection. Through specialized division of labor and innovative business models, it provides a more economical and efficient operational solution for the hotel industry, especially during periods of high operational pressure. As a leader in the shared linen track, cuckoo company will continue to play a leading role, further providing better services to hotel customers and assisting them in standing undefeated in the current market environment.

  本文由 酒店布草  友情奉献.更多有关的知识请点击  http://www.jnadx.com/   真诚的态度.为您提供为全面的服务.更多有关的知识我们将会陆续向大家奉献.敬请期待.

  This article is a friendly contribution from the hotel linen For more related knowledge, please click http://www.jnadx.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.