我早年从事服装品牌代理业务，2015年时感受到新兴线上平台对线下实体的巨大冲击，于是开始思考拓展新渠道、寻找新赛道。后来通过与酒店行业朋友的交流，了解到当时重庆连锁酒店市场尚未饱和，存在发展机遇。

　　I was engaged in clothing brand agency business in my early years. In 2015, I felt the huge impact of emerging online platforms on offline entities, so I began to think about expanding new channels and finding new tracks. Later, through communication with friends in the hotel industry, I learned that the Chongqing chain hotel market was not yet saturated at that time and there were development opportunities.

　　随后我利用服装行业出差需前往福建、厦门、温州、杭州等地订货的机会，顺道考察了各地的连锁酒店运营模式，确认可行性后便开始物色物业、联系品牌方。

　　Subsequently, I took advantage of the opportunity to travel to Fujian, Xiamen, Wenzhou, Hangzhou and other places to place orders in the clothing industry. Along the way, I also inspected the operation models of chain hotels in various places and confirmed their feasibility before starting to look for property and contact brand owners.

　　2016年，我找到合适地段，开设了第一家酒店，正式从服装行业转型至酒店行业。

　　In 2016, I found a suitable location and opened my first hotel, officially transitioning from the clothing industry to the hotel industry.

　　2025年3月，我筹备的重庆江北嘴希尔顿欢朋酒店正式开业。在布草采购环节，我们从集团提供的两家供应商中选择了康乃馨。作为行业知名品牌，康乃馨的产品质量有保障，更符合我们酒店的定位需求。

　　In March 2025, the Hilton Garden Inn in Jiangbeizui, Chongqing, which I prepared, will officially open. In the linen procurement process, we chose carnations from two suppliers provided by the group. As a well-known brand in the industry, Carnation's product quality is guaranteed, which better meets the positioning needs of our hotel.

　　康乃馨布草优势：

　　Advantages of Carnation Cloth Grass:

　　1、高质产品，匹配中高端酒店定位

　　1. High quality products that match the positioning of mid to high end hotels

　　在酒店产品打造过程中，我始终将顾客体验置于核心位置。因此在布草选择方面，我会严格把控产品标准，确保为客人提供最佳的使用体验。这种坚持品质至上的原则，不仅提升了客户满意度，也精准契合了中高端酒店的品牌定位。

　　In the process of building hotel products, I always place customer experience at the core. Therefore, in terms of linen selection, I will strictly control product standards to ensure the best user experience for customers. This principle of prioritizing quality not only enhances customer satisfaction, but also precisely aligns with the brand positioning of mid to high end hotels.

　　在布草产品方面，我了解到康乃馨的产品精选优质长绒棉原料，支数高、耐用性强，即使多次洗涤也不易破损，且亲肤舒适，使用体验佳。

　　In terms of linen products, I have learned that Carnation's products are made from high-quality long staple cotton, with high count and strong durability. Even after multiple washes, they are not easily damaged and are skin friendly and comfortable, providing a good user experience.

　　2、头部布草品牌，拥有行业标杆实力

　　2. Top linen brand with industry benchmark strength

　　康乃馨作为锦江全球采购平台（锦江GPP）的供应商之一，不仅通过了平台的严格审核，更依托大平台获得了坚实的背书保障。

　　As one of the suppliers of Jinjiang Global Procurement Platform (Jinjiang GPP), Carnation has not only passed the strict audit of the platform, but also gained solid endorsement guarantee through the large platform.

　　同时，作为高星级酒店纺织品行业的领军者与高端家纺市场的领先品牌，康乃馨已为全球超3000家高端酒店提供布草产品，在国内五星级酒店市场的占有率高达60%。

　　Meanwhile, as a leader in the high-end hotel textile industry and a leading brand in the high-end home textile market, Carnation has provided linen products to over 3000 high-end hotels worldwide, with a market share of up to 60% in the domestic five-star hotel market.

　　作为行业标杆企业，康乃馨集团主导了《旅游饭店用纺织品》国家标准的制修订工作，还参与了25项国际、国家及行业标准的制定，品牌实力与产品品质均有可靠保障。

　　As a benchmark enterprise in the industry, Carnation Group has led the revision of the national standard for "Textiles for Tourism Hotels", and has also participated in the formulation of 25 international, national, and industry standards, ensuring reliable brand strength and product quality.

　　质量满意度：4.5分

　　Quality satisfaction: 4.5 points

　　产品更新频率?I?预计3年更新一批产品故障发生频率?I??低消费者产品认可度?I??高

　　What is the frequency of product updates? What is the expected frequency of product failures to be updated within 3 years? I?? Low consumer product recognition? I?? High

　　重庆江北嘴希尔顿欢朋酒店于2025年3月开业，共计拥有146间客房，酒店坐落于江北嘴金融区核心位置，紧邻江北嘴国际金融中心，周边汇聚众多金融机构和企业总部，商务氛围浓厚，主要客群对住宿品质有着较高要求。

　　The Hilton Garden Inn Chongqing Jiangbeizui will open in March 2025, with a total of 146 rooms. The hotel is located in the core of Jiangbeizui Financial District, adjacent to Jiangbeizui International Financial Center, surrounded by many financial institutions and corporate headquarters, creating a strong business atmosphere. The main customer group has high requirements for accommodation quality.

　　在酒店筹建期间，我们全面采购了康乃馨品牌的全系列布草产品，包括床上布草类的床单、被套、枕套，浴室布草类的浴巾、地巾、面巾等。

　　During the construction period of the hotel, we fully purchased the full range of carnation brand linen products, including bed sheets, duvet covers, pillowcases, bathroom towels, floor towels, face towels, etc.

　　在采购配比方面，我们严格按照品牌标准配比，平衡成本效率与品质体验；此外，中高端酒店的高净值客群对布草使用损耗较低，布草保养得当，得以将使用周期稳定控制在3年左右的最佳区间。

　　In terms of procurement ratio, we strictly follow the brand standard ratio to balance cost efficiency and quality experience; In addition, the high net worth customers of mid to high end hotels have lower wear and tear on linen, and proper maintenance of linen allows for stable control of its usage cycle within the optimal range of about 3 years.

　　重庆江北嘴希尔顿欢朋酒店

　　Hilton Chongqing Jiangbeizui

　　同时，作为行业领先的纺织品牌，康乃馨始终致力于产品研发与创新，深耕酒店客房纺织品及高端家纺领域，为住客提供高品质的住宿体验，间接带动复购率，为投资人创造长期投资价值。

　　Meanwhile, as a leading textile brand in the industry, Carnation has always been committed to product research and innovation, deeply cultivating the fields of hotel room textiles and high-end home textiles, providing guests with high-quality accommodation experiences, indirectly driving repurchase rates, and creating long-term investment value for investors.

　　在原料方面：精选新疆长绒棉，其纤维细度和强度均高于普通棉花，不仅悬垂感佳、具有丝绸般的光滑质感，还耐磨抗皱，透气排湿性更是普通面料的5倍。

　　In terms of raw materials: Selected Xinjiang long staple cotton has higher fiber fineness and strength than ordinary cotton. It not only has a good drape and a silky smooth texture, but also is wear-resistant and wrinkle resistant. Its breathability and moisture wicking performance are five times that of ordinary fabrics.

　　在支数方面：一般来说，支数越高，织物触感越显柔软；密度越大、织面越细密，触感便愈佳，带来的舒适度也愈高。而康乃馨布草为中高端酒店供应的产品，正以高支高密的品质，将这份细腻与舒适落到实处。

　　In terms of count: generally speaking, the higher the count, the softer the texture of the fabric; The higher the density and the finer the fabric, the better the touch and the higher the comfort it brings. And the products supplied by Carnation Cloth for mid to high end hotels are putting this delicacy and comfort into practice with high count and high-density quality.

　　在耐洗性方面：康乃馨采用生态染色工艺，无需印染后整理；选用矿物质颜料，可提高染料的上染率与固色率，减少化学助剂用量及废水量，较普通染色工艺更环保健康。

　　In terms of washability: Carnations use ecological dyeing technology, without the need for post dyeing finishing; Choosing mineral pigments can improve the dye uptake and fixation rate, reduce the amount of chemical additives and wastewater, and is more environmentally friendly and healthy than ordinary dyeing processes.

　　性价比满意度：4分

　　Cost effectiveness satisfaction: 4 points

　　采购该品牌布草整体花费?I?30万

　　What is the overall cost of purchasing this brand of linen? I? 300000

　　相较市场产品的性价比?I?适中

　　Compared to the cost-effectiveness of market products? I? Moderate

　　康乃馨的定价相对来说不算太低，不过优质产品本就不该用“低价”的单一维度来衡量，就其提供的品质价值而言，我们认为价格是完全匹配的。

　　The pricing of carnations is relatively not too low, but high-quality products should not be measured by a single dimension of "low price". In terms of the quality value they provide, we believe that the price is a perfect match.

　　作为中高端酒店，我们更看重与酒店定位相符的住宿体验品质，因此在价格上适当让步、为品质买单，我们完全认可且接受。

　　As a mid to high end hotel, we place greater emphasis on the quality of accommodation experience that aligns with the hotel's positioning. Therefore, we fully recognize and accept making appropriate price concessions and paying for quality.

　　从实际使用来看，康乃馨布草表现可圈可点。住客对床品等布草的评价很高，反馈十分积极，高品质带来的良好体验也进一步印证了我们的选择。

　　From practical use, the performance of carnation cloth grass is commendable. The guests have high evaluations of bedding and other linens, and the feedback is very positive. The good experience brought by high quality further confirms our choice.

　　供货效率满意度：4.5分

　　Satisfaction with supply efficiency: 4.5 points

　　发货效率?I?打款之后一周内发货物流效率?I?7天左右到货

　　Delivery efficiency? What is the logistics efficiency of shipping within one week after payment? It will arrive in about 7 days

　　这批布草产品在筹建阶段就已经提前备好了，从发货到送达，全程大约七天，时间把控得相当到位。

　　This batch of linen products was already prepared in advance during the planning stage, and the entire process from shipment to delivery took about seven days, with time being well controlled.

　　据了解，康乃馨的生产基地占地面积达13.3万平方米，拥有员工1800余名。原料储备采用立体仓全自动化管理模式，有效降低了人工运输成本与库容成本。

　　It is reported that the production base of carnations covers an area of 133000 square meters and has more than 1800 employees. The raw material reserve adopts a fully automated management mode of three-dimensional warehouse, effectively reducing the costs of manual transportation and storage capacity.

　　这些自动化设备的广泛应用，不仅显著提升了生产效率，也为产品品质的稳定性提供了坚实保障。

　　The widespread application of these automated devices not only significantly improves production efficiency, but also provides a solid guarantee for the stability of product quality.

　　售后满意度：4.5分

　　After sales satisfaction: 4.5 points

　　响应效率?I?快服务质量?I?高服务态度?I?好

　　Response efficiency? I? Fast service quality? I? High service attitude? I? Okay

　　康乃馨在北京、上海、广州设有分公司，在杭州、济南、成都、三亚等地设有办事处。依托全国多城的客户服务中心，工作人员能快速地响应客户需求，及时诊断、跟进，提供优质全面的售前、售中及售后服务。

　　Carnation has branches in Beijing, Shanghai, and Guangzhou, and offices in Hangzhou, Jinan, Chengdu, Sanya, and other places. Relying on customer service centers in multiple cities across the country, staff can quickly respond to customer needs, diagnose and follow up in a timely manner, and provide high-quality and comprehensive pre-sales, in sales, and after-sales services.

　　同时，康乃馨还为酒店提供产品基础知识、行业趋势等系列培训，帮助酒店人员更高效准确地处理日常工作。

　　At the same time, Carnation also provides a series of training on product basics, industry trends, and other related topics for hotels, helping hotel staff to handle daily work more efficiently and accurately.

　　从实际使用反馈来看，康乃馨的布草产品质量稳定，目前没有产生售后问题。

　　Based on actual feedback, the quality of Carnation's linen products is stable and there have been no after-sales issues so far.

　　在行业竞争激烈的当下，投资人们更要注重布草的更换周期，每换一批布草都有固定成本，也会间接影响到酒店的回报周期。

　　In the fiercely competitive industry, investors should pay more attention to the replacement cycle of linens, as each batch of linens has a fixed cost and indirectly affects the hotel's return cycle.

　　首先是要通过精细化保养延长更换周期。必须守住品质底线，确保布草的质感、住客体验及服务水准不打折扣，在 “不降质” 的基础上 “延寿命”，从而有效降低成本。

　　Firstly, it is necessary to extend the replacement cycle through refined maintenance. We must uphold the bottom line of quality, ensure that the texture, guest experience, and service level of the linen are not compromised, and extend its lifespan on the basis of "not compromising quality", thereby effectively reducing costs.

　　其次，洗涤环节的把控同样关键。需规范洗涤设备的操作标准，减少对布草的损耗，从维护端进一步延长其使用寿命。

　　Secondly, the control of the washing process is equally crucial. It is necessary to standardize the operating standards of washing equipment, reduce the loss of linen, and further extend its service life from the maintenance end.

　　再者，选择大品牌布草也是重要保障。品牌力背后的品质稳定性，能从源头为 “延长寿命、控制成本” 提供支撑。

　　Furthermore, choosing a big brand of linen is also an important guarantee. The quality stability behind brand power can provide support for "extending lifespan and controlling costs" from the source.

　　例如像康乃馨这样的大品牌，不仅在产品研发创新上持续投入，更配备了加拿大吊挂系统、立体仓库等国际先进的生产与存储设备，通过智能设备的升级优化，最大程度提高产品质量的稳定性。既为酒店经营与住客体验保驾护航，也助力投资人获得更稳定的回报。

　　For example, big brands like Carnation not only continue to invest in product research and development innovation, but also equip themselves with internationally advanced production and storage equipment such as Canadian hanging systems and three-dimensional warehouses. Through the upgrading and optimization of intelligent devices, the stability of product quality is maximized. It not only safeguards hotel operations and guest experience, but also helps investors obtain more stable returns.

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