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济南布草:如何布局酒店,导入免费模式!

时间:2024-09-04 来源:http://www.jnadx.com/

  酒店布草洗涤行业市场很大,一客一单,床位数与布草的配置是一比三,但竞争也是非常激烈,利润非常薄。如果你想进入酒店布草行业的洗涤,如果还是用原来的方法,机会很小。怎样导入免费模式?

  The hotel linen washing industry has a large market, with one guest per order and a ratio of bed space to linen configuration of one to three. However, the competition is also very fierce, and the profit margin is very thin. If you want to enter the laundry industry of hotel linens, the chance is very small if you still use the original method. How to import free mode?

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  首先我们先看酒店老板关于布草的痛点:一是要花钱买,三百个床位就要配置一千套布草,这是一笔不小的投资;二是担心外包洗不干净,被客人投诉;三是有破损,有折旧,需要不停地更新。一家新的洗涤公司找到一家酒店,对老板说,如果与我们合作洗涤布草,我可以解决你们的几个问题。第一,你不需要花钱买布草了,全部由我们提供高品质的布草;第二,旧了、坏了都由我负责更新,永远为你提供干净、整洁、卫生的布草;第三,我是工厂化集约化的洗涤,保证洗干净。如果因为洗涤的问题,布草不干净被客人投诉,责任由我来承担。唯一的要求,就是你原来支付的洗涤费给我就可以了。你们干还是不干?你不用花钱买布草,免费用,免费换,还保证给你洗干净,你只需要支付原来本身就要开支的洗涤费,如果你不干,那只能证明你很傻。这就是免费共享布草的商业模式,直接颠覆整个洗涤行业。

  Firstly, let's take a look at the pain points of the hotel owner regarding linens: firstly, they have to spend money to buy them. For 300 beds, they need to be equipped with 1000 sets of linens, which is a significant investment; Secondly, there is a concern that outsourcing may not clean thoroughly and may result in customer complaints; Thirdly, there are damages and depreciation that need to be constantly updated. A new laundry company found a hotel and told the owner that if they cooperate with us to wash linens, I can solve several of your problems. Firstly, you don't need to spend money on buying linen anymore, we will provide high-quality linen entirely; Secondly, I am responsible for updating any old or broken items, and will always provide you with clean, tidy, and hygienic linens; Thirdly, I perform factory intensive washing to ensure cleanliness. If a customer complains that the linen is not clean due to washing issues, I will bear the responsibility. The only requirement is that you give me the washing fee you originally paid. Are you going to do it or not? You don't have to spend money on buying linen, it's free to use, free to exchange, and we guarantee to wash it clean for you. You only need to pay for the washing fee that you already had to pay. If you don't do it, it only proves that you're stupid. This is the business model of free shared linens, which directly disrupts the entire washing industry.

  问题是怎么操作?而且保证这是赚钱的?那得垫多少钱啦。假如酒店不开了,一夜之把布草拿走了怎么办?交点押金可不可以?如果酒店本身需要投资30万买布草,你只给我交10万押金,我就为你服务。这个合不合理?应该很合理。当我们约定合作期限到了,如果你选择不合作,我们就收回布草,退还押金。这种模式,一旦你跟我合作,这个客户永远不会跑掉。原因就是布草是我的,你只有使用权,你不能给其他人洗。如果你违约,10万的布草都给你,押金扣掉。你还得另外再买20万布草。这种模式要想做大,如果你有几百上千万你可以操作,但如果你没钱怎么操作?你需要多少启动资金?假如你只有5000块或5万块,你可以做吗?可以。怎么解决这个问题?先收押金?别人难道不担心你跑吗?先收押金操作不了。有一种做法,在实战中已经有人操作成功。去找到那些生产布草但库存严重的企业,前提是布草的品质要足够好,然后给他讲你的商业模式,与他合作,让他用库存的布草来入股。告诉他一旦与你合作,因为巨大的量,他就可以加班加点的生产了。

  How to operate? And ensure that this is profitable? How much money do we need to advance. What if the hotel doesn't open and the linens are taken away overnight? Can I pay a deposit for the intersection point? If the hotel itself needs to invest 300000 yuan to buy linens, you only need to pay me a deposit of 100000 yuan, and I will serve you. Is this reasonable? It should be very reasonable. When the agreed cooperation period expires, if you choose not to cooperate, we will take back the linen and refund the deposit. This model, once you cooperate with me, this client will never run away. The reason is that the linen belongs to me, and you only have the right to use it. You cannot wash it for others. If you breach the contract, we will give you 100000 yuan of linen and deduct the deposit. You need to buy an additional 200000 pieces of linen. If you want to expand this model, you can operate it if you have millions or even tens of millions, but how can you operate it if you don't have the money? How much start-up capital do you need? If you only have 5000 or 50000 yuan, can you do it? sure. How to solve this problem? Collect a deposit first? Don't others worry about you running away? The deposit cannot be collected first. There is a practice that has already been successfully implemented in actual combat. Go find companies that produce linen but have high inventory, provided that the quality of the linen is good enough. Then explain your business model to them, cooperate with them, and let them use the inventory of linen to invest. Tell him that once he collaborates with you, due to the huge volume, he can work overtime to produce.

  于是他拿了厂家的库存布草,给酒店先铺上10万都买不回来的布草。再让酒店交10万的押金,请问酒店还会犹豫吗?于是合作成功,开始进入良性循环。这算不算是空手套白狼?免费模式的最高境界就是,用钱来赚钱不算本事,没钱能赚钱就是智慧。共享布草免费模式仅仅是引流和锁定客户,不是你盈利的全部。一家酒店不只需要布草,还需要大量的一次性用品。他同时供应一次性用品,同样的品质,他可以做到竞争力最强,原因是什么?因为它可以用同一批配送布草的车辆和人员,可以节省大量人工和配送费用。后续还可以切入维修保养和整个酒店产业链条中的各个环节。免费模式必须要有后续产品来获得更大的利益。

  So he took the manufacturer's inventory of linens and laid them on the hotel for 100000 yuan, which he couldn't even buy back. Will the hotel hesitate to pay another 100000 yuan deposit? So the cooperation was successful and began to enter a virtuous cycle. Is this considered empty handed trying to trap a white wolf? The highest level of the free mode is that making money with money is not a skill, and making money without money is wisdom. The free mode of sharing linens is only for attracting and locking in customers, not for your entire profit. A hotel not only needs linens, but also a large amount of disposable items. What is the reason why he can achieve the strongest competitiveness by supplying disposable products with the same quality? Because it can use the same batch of vehicles and personnel to deliver linens, it can save a lot of labor and delivery costs. In the future, we can also focus on maintenance and repair, as well as various links in the entire hotel industry chain. The free model must have follow-up products to obtain greater benefits.

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